Internet marketing

Internet marketing
E-com
marketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer.

The ultimate business dictionary. 2015.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Internet marketing — Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Internet Marketing Conference — Internet Marketing Conference, often abbreviated IMC, is an international conference concerning numerous aspects of e business. The inaugural conference was held in Copenhagen 2000. It has since then been held in Stockholm, Las Vegas, Berlin,… …   Wikipedia

  • Internet-Marketing — Online Marketing (auch E Marketing genannt) sind alle Marketing Maßnahmen, die mit Hilfe des Internets erfolgen können. Teilgebiete sind klassische Bannerwerbung, Suchmaschinen Marketing, E Mail Marketing und Werbung und Affiliate Marketing.… …   Deutsch Wikipedia

  • Internet marketing — The application of the Internet and related digital technologies to achieve marketing objectives …   Big dictionary of business and management

  • Internet marketing — / ɪntənet ˌmɑ:kɪtɪŋ/ noun the marketing of products or services over the Internet …   Marketing dictionary in english

  • metrics for Internet marketing — Measures that indicate the effectiveness of Internet marketing activities in meeting customer, business, and marketing objectives …   Big dictionary of business and management

  • Internet fraud — refers to the use of Internet services to present fraudulent solicitations to prospective victims, to conduct fraudulent transactions, or to transmit the proceeds of fraud to financial institutions or to others connected with the scheme. Internet …   Wikipedia

  • Internet presence management — is the process of controlling the Internet based channels of an organization or company, with the goal of increasing that entity s operational efficiency. Internet presence The Internet presence, or Web presence , for an organization or company… …   Wikipedia

  • Keyword (Internet-Marketing) — Ein Keyword (Schlüsselwort) ist der Begriff, bei dem es sich sowohl um ein Wort als auch um die Kombination mehrerer Wörter, Zahlen oder Zeichen handeln kann. Innerhalb des Internetmarketings findet der Begriff Keyword vor allem im… …   Deutsch Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Marketing digital — Le terme marketing digital est apparu récemment dans le monde des professionnels du marketing et de la communication. En effet, il n existait aucune terminologie pour décrire les actions des entreprises faites pour toucher leurs prospects/clients …   Wikipédia en Français

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”